# Discover the Evolution of Livehaf: Redefining Modern Daily Wear
Livehaf has carved a unique niche in the Indonesian fashion landscape as a premier e-commerce destination for elevated everyday apparel. Originally established with a vision centered on athletic performance—as denoted by the acronym "Live Healthy And Fit"—the brand underwent a strategic transformation in 2017. Since then, Livehaf has successfully transitioned into a powerhouse for high-quality daily wear, earning its reputation as one of the most trusted fashion entities on Instagram since 2015.
The brand serves a vibrant demographic of young professionals and urban dwellers who prioritize value without sacrificing style. By maintaining an accessible price point for customers earning under IDR 15 million, Livehaf balances affordability with contemporary aesthetics. As a thriving SME, Livehaf is fueled by a bold ambition: to ascend as a global fashion leader through the continued support and loyalty of its community.
## Driving Creative Excellence: The Senior Content Strategist Role
At Livehaf, our creative output is the heartbeat of our brand. We are currently seeking a visionary Senior Creative Content Strategist to bridge the gap between abstract concepts and viral reality. This role is pivotal in orchestrating the end-to-end production experience, ensuring that every visual story we tell resonates with our audience across digital platforms.
Core Strategic Responsibilities
The successful candidate will lead the creative direction, ensuring all content is culturally relevant, technically sound, and aligned with our brand identity. Key duties include:
* Pre-Production Leadership: Develop comprehensive content strategies, including meticulous planning for product placement, talent management, location scouting, and property coordination.
* Viral Content Execution: Collaborate closely with the Assistant Creative Content Supervisor and Senior Videographer to push the boundaries of fashion retail content.
* Platform Mastery: Manage, batch, and curate high-impact content for TikTok and Instagram, ensuring consistent brand messaging.
* Talent and KOL Management: Identify, reach out to, and maintain relationships with influencers and models. Negotiate partnerships that deliver mutual value and align with Livehaf’s aesthetic.
* Administrative Precision: Maintain organized digital and physical databases, process expense reports, and ensure all production-related documentation is easily accessible to the team.
* Scriptwriting: Author compelling scripts for at least eight TikTok features monthly, leveraging deep insights into current trends and platform algorithms.
## What We Look For in Our Creative Leaders
To thrive in this dynamic, fast-paced environment, candidates must demonstrate a blend of artistic vision and operational discipline.
Essential Qualifications
* Educational Background: A Bachelor’s degree in any field.
* Professional Experience: A minimum of two years of proven experience in creative content strategy.
* Technical Proficiency: Advanced expertise in scriptwriting, copywriting, and directing content specifically for TikTok.
* Analytical Insight: A deep understanding of TikTok algorithms, local cultural nuances, and the ability to pivot based on real-time data and emerging social media trends.
* Organizational Skills: A highly detail-oriented mindset with the ability to manage logistical complexities under tight deadlines.
* Communication: Exceptional writing and interpersonal skills, with the ability to build rapport with talent and brand ambassadors alike.
## Join the Future of Fashion at Livehaf
We are looking for a professional who is as passionate about crafting ideas as they are about selling them. This is a full-time, on-site position based in BSD, Tangerang, where you will be at the forefront of shaping the public face of one of Indonesia’s most exciting fashion brands. If you are ready to elevate your career and contribute to a team that is redefining the daily wear industry, we invite you to bring your creative expertise to our headquarters.